Understanding your needs
Your ad budget informs us how to best divide the spend for maximum results. To best serve you, tell us a little about your current ad budget by selecting one of the following:
Beyond Platforms
Our focus is the intent data.
Marketing Flow
Intent Data
With clean, bot-free data that updates daily, we START with the people LOOKING for your products/services.
Target CTV Advertising
We saturate your specifically targeted audience through Connected TVs in virtually any home nationwide
Social & Display Advertising
Reach your selected audience anywhere on their mobile and desktop devices
Automated Workflows
Streamline data outreach, follow-up and marketing by using predefined rules and triggers to move data, actions and re-engage for client conversion through a process without manual intervention.
Retargeting
Re-engage users who have previously interacted with your brand by displaying targeted ads across websites, social media, or email to encourage conversion.
Resolution
Resolve Audience with website visits and add them into your CRM for follow up!
Build out of First Party Data Assets
We building a first party data set of those who are engaged in the campaign, down to profile information creating a high-intent audience.
The Decline of Traditional TV and the Rise of CTV
Traditional TV has long been a cornerstone of advertising, but its dominance is waning. Viewers are increasingly "cutting the cord," abandoning cable and satellite subscriptions for the flexibility of streaming services. In 2022, streaming viewers surpassed cable and broadcast audiences for the first time, and today, 85% of U.S. households subscribe to at least one streaming platform.
This seismic shift means that brands relying solely on traditional TV are reaching a shrinking audience, while CTV offers access to a rapidly growing one. The data is clear: streaming video ad views surged by 45% from 2020 to 2021, signaling a fundamental change in how people consume media.
You can check Specificity out everywhere!
You can check Specificity out everywhere!
1.6 billion mobile ad IDs in the US
Billions of impressions served
Website visits driven
Over 5 billion audience ID data points
100s of millions in revenue generated
1.6 billion mobile ad IDs in the US
Billions of impressions served
Website visits driven
Over 5 billion audience ID data points
100s of millions in revenue generated
A message from our CEO about why we created a Hybrid Model to fight fraud and waste.
When you hear directly from our CEO, you quickly understand where his passion and intensity come from. This industry is being divided into marketers trying to drive success and the platforms trying to monetize waste and fraud. He is clearly on the side of brands and marketers!
A message from our CEO about why we created a Hybrid Model to fight fraud and waste.
When you hear directly from our CEO, you quickly understand where his passion and intensity come from. This industry is being divided into marketers trying to drive success and the platforms trying to monetize waste and fraud. He is clearly on the side of brands and marketers!
What we mean by hybrid model:
Advertising today requires more than just good creative or more than just emerging tech. To be successful you must have both — and we do.
Agency Services:
Elevate Your Brand with Full-Spectrum Digital Expertise
Captivating copy, thought leadership, and engaging storytelling designed to drive conversions.
Data-driven ad design that stops the scroll and drives real engagement.
Visually compelling assets that enhance brand recognition and audience interaction.
Short-form, long-form, and interactive video content optimized for today’s platforms.
High-performing, conversion-optimized sites that engage and convert.
Transparent performance tracking with actionable insights.
Dedicated Account Management & Digital Strategy
White-glove service with strategic guidance tailored to your business goals.
Market Research & Consumer Insights
Deep industry intelligence to fine-tune targeting and messaging.
Technology-Driven Performance:
Industry Disrupting Data & AI for Smarter Marketing
Target the right people at the right moment, based on real intent signals.
Ensure your ad spend reaches real humans—no bots, no fraud.
Premium ad serving technology for unmatched precision and reach.
Turn site visitors into high-value, first-party data assets for long-term growth.
Seamless CRM Integration
Connect resolved audience data to your CRM for smarter remarketing.
Deep Performance Analytics & User Behavior Tracking
Optimize every touchpoint with granular insights into audience interactions.
Build and own your first-party data set.
Legally Compliant & Opted In for Marketing Outreach
All you have to do is manage opt-outs.
Engaged Website Traffic
Resolve profiles of users visiting the site directly from the campaign
Full Market Opportunity
Obtain profile data of all users who fit your criteria to use for custom audiences, email campaigns, SMS campaigns, and other channels.
Connect First-Party Data
Send resolved data to your CRM/CDP tools for further communication
The Fraud and Waste are Real
How much money is the fraud costing you in ad spend?
about $6,600 is immediate waste and even more is wasted on inaccurate data
- more humans reached: 160K
- more impressions to real people: 1.12M
- more people reached annually: 1.92M
about $16,500 is immediate waste and even more is wasted on inaccurate data
With Specificity:
- more humans reached: 400K
-
more impressions to real people: 2.8M
-
more people reached annually: 4.8M
-
more humans reached: 800K
-
more impressions to real people: 5.6M
-
more people reached annually: 9.6M
Solar Company
- CTR above industry standard
- Saw large increase in impressions and reach
- New users up 33.1% compared to the previous period
- Bounce rate dropped, showing higher engagement from the audience targeted
- Steady impressions over the course of the campaign
- Drove 84 leads in one month
National Spa Franchise
- By the end of 2018 they were seeing an ROI of 405%. The highest ROI they have seen was 1,368%
- On average we drive 32% of their physical spa visits
- Site traffic saw a 5.57x increase.
- By driving relevant traffic to their website, we have dropped their bounce rate by 50% and increased their ad click-through rate to an average of 2.76%
Chain Pet Supply Store
-
Drove 326 store visits in 1 month
-
CTR over double the vertical industry standard with our audience targeting
-
Website traffic increased by 30%
-
Website bounce rate dropped by 22% due to relevant traffic being driven
-
Average website visit time to our landing page was 2.5 mins
National Garage Door Company
- In 1 month drove leads for 140 completed jobs
- Estimated revenue for this period was $138, 607
- Website traffic increased by 217%
- We drove 84.6% of all site traffic
- CTR was 4.1x vertical industry standard due to our intent
audience targeting - Resolved over 3k website visits
B2B: High Performance Cloud Data Platform
- Problem: Struggling to target specific titles in the Healthcare and Financial Services verticals
- Solution: Polygon technology to pull devices from specific conferences and criteria targeting by industry, job title or function to get their brand in front of their exact audience
- Captured a very granular audience of 32.7K devices at an industry specific conferences to continue further marketing efforts
- Drove 5700 site visits from the conference targeting
- Drove 219 visits to their conference booths
- Gathered valuable data patterns from the engaged audience to inform further marketing campaign
Solar Company
- CTR above industry standard
- Saw large increase in impressions and reach
- New users up 33.1% compared to the previous period
- Bounce rate dropped, showing higher engagement from the audience targeted
- Steady impressions over the course of the campaign
- Drove 84 leads in one month
National Spa Franchise
- By the end of 2018 they were seeing an ROI of 405%. The highest ROI they have seen was 1,368%
- On average we drive 32% of their physical spa visits
- Site traffic saw a 5.57x increase.
- By driving relevant traffic to their website, we have dropped their bounce rate by 50% and increased their ad click-through rate to an average of 2.76%
Chain Pet Supply Store
-
Drove 326 store visits in 1 month
-
CTR over double the vertical industry standard with our audience targeting
-
Website traffic increased by 30%
-
Website bounce rate dropped by 22% due to relevant traffic being driven
-
Average website visit time to our landing page was 2.5 mins
National Garage Door Company
- In 1 month drove leads for 140 completed jobs
- Estimated revenue for this period was $138, 607
- Website traffic increased by 217%
- We drove 84.6% of all site traffic
- CTR was 4.1x vertical industry standard due to our intent audience targeting
- Resolved over 3k website visits
B2B: High Performance Cloud Data Platform
- Problem: Struggling to target specific titles in the Healthcare and Financial Services verticals
- Solution: Polygon technology to pull devices from specific conferences and criteria targeting by industry, job title or function to get their brand in front of their exact audience
- Captured a very granular audience of 32.7K devices at an industry specific conferences to continue further marketing efforts
- Drove 5700 site visits from the conference targeting
- Drove 219 visits to their conference booths
- Gathered valuable data patterns from the engaged audience to inform further marketing campaign
Here's what marketing insiders have to say about Specificity.
Kevin Harrington
Hear why Kevin Harrington, former Shark on the hit TV show Shark Tank, invested in Specificity and why he thinks companies should use our services.
Brandon T. Adams
Emmy award winning producer and nationally acclaimed content creator, Brandon T. Adams talks about why he thinks Specificity is so far ahead of everyone else.
Larry Taman
Larry is a managing partner at Brand Positioning Doctors and has worked with some of the largest brands in the world. Hear why BPD only uses Specificity for their clients digital marketing campaigns.