Specificity has built the ONLY truly hybrid model that puts agency skills, like content creation, video and graphic production and messaging design, under the same roof as the data expertise necessary to navigate the adtech landscape and keep data clean from bots and accurate to intent. We identify audiences through intent signals that focus on real people showing in-market interest in what you sell. It is truly the only way to get the right people early in the buying cycle in order to drive a material market impact.

Brand lift, engagement and conversion funneling are dramatically more effective when we, as marketers, have the ability to address people that actually have interest in our products and services. This is what we mean by reigniting adtech. Marketers haven’t failed; big tech has changed. Only a hybrid model like ours can keep up with the rapidly shifting landscape these platforms deliver. By using connected TV for awareness driving brand lift and social media and display for awareness and conversion, our in-market data play delivers all of the elements needed for real competitive advantage.