Most businesses spending less than $5K on digital marketing fall into one of two categories:
1. Small Business with a Modest Budget
the business size simply dictates that it is a sensible level of spend. And for those in that category, we have built an SMB play that uses our tech in a model that is affordable to those businesses. It’s called Put-Thru and it is wholly owned by Specificity. Click here to visit that website and see how we handle this budget level smarter than any other adtech/Digital marketing play available.
2. Holding Back Due to Lack of ROI
Spends 5k or less because they simply have not found a solution that justifies the more aggressive play that delivers enough ROI to make sense. If you fall in this category, Specificity will not only deliver the ROI to justify the spend but will do so in a scalable track that will mitigate risk in the beginning. We can start with a 5k budget and deploy a campaign that will deliver track-like results.
How We Do It:
Laser-Targeted Ads
No bot traffic. Only real people actively showing interest in what you sell.
Exclusive Custom Intent Data
Your ad spend reaches the right audience at the right time.
First-Party Data Collection
We capture visitor details (name, email, phone, address) to fuel future marketing.
AI-Powered Funnels
Automated, sequenced messaging to convert web visitors into customers.
This play focuses on adtech and social media while leveraging our exclusive custom intent data feeds. Your ad spend will be used to serve ads to an audience free of bot traffic and relegated to only people showing interest in what you sell. This play also begins the process of building your own first party data set.
As we drive traffic to your site, we resolve a significant portion of it into legal data including name, address, phone number and email address. This allows us to create automated marketing funnels that leverage AI to sequence messaging to web visitors. We do this using Go High Level. We provide the data platform, and you own the data as you are given ownership of the Go High Level seat from day one; we do the work.
This play is the only 360º marketing funnel that addresses data accuracy, and the bot traffic issues at the top of the marketing funnel and then tracks the customer journey through the entire process down to resolution and/or conversion. It’s real transparency and the smart way to drive ROI out of ad spend in 2025.